"
— The Standard We Set
"We started Ovvi because we couldn't find products pure enough for our own children. Every formula, every ingredient, every claim is something we stand behind completely."
Launching 2026
Built for sensitive baby skin
Talc-Free
Preservative-Free
Self-Preserving
Bottle + Refill
Single-Use Sachet
From Day One
Toothbrush + Paste
Ages 0–6
Tear-Free
No-Rinse
Daily Use
Sensitive Skin
Scroll
Pure begins here●
No compromise●
Toxin-free●
Plant-derived●
Dermatologist-tested●
Made in India●
Pure begins here●
No compromise●
Toxin-free●
Plant-derived●
Dermatologist-tested●
Made in India●
— Two words. One promise.
No compromise.
Pure begins here.
Two short sentences that decided every formulation choice we made. The standard we couldn't bend on, even when the easier path was right there.
— Why Ovvi Exists
A baby care line built
on what we left out.
Conventional baby care is full of chemistry your baby doesn't need. We started over.
Every Ovvi formulation is engineered to skip the things modern science says don't belong on infant skin — talc, sulfates, parabens, mineral oil, synthetic fragrance — without skipping the comfort, softness, or daily reliability parents depend on.
Every product is rebuilt from scratch around plant-derived ingredients, water-activity science, and the gentlest possible delivery formats. Pure begins here.
Talc
Parabens
SLS · SLES
Mineral Oil
Synthetic Fragrance
Phenoxyethanol
— The Ovvi Range
The full Ovvi range.
Three categories. Honest products. Each engineered around a single question: what would baby care look like if you started from scratch with what we know now?
Derma Care
Bath Care
— The Ovvi Promise
Four principles.
Every product. Every batch.
Not marketing words. Not aspirational claims. The four things every Ovvi formulation has to clear before it leaves the lab.
01
Toxin-Free, verified.
No talc. No parabens. No sulfates. No mineral oil. No phenoxyethanol. No synthetic fragrance. The chemistry your baby doesn't need — left out.
02
Plant-Derived first.
Coconut, oat, tapioca, rice, corn, arrowroot, bisabolol, tocopherol — every active and base ingredient sourced from plants, never minerals or petrochemicals.
03
Dermatologist tested.
Patch-tested for sensitive baby skin, validated against the standard cosmetic challenge panel per batch, and assessed for safe daily use from newborn onwards.
04
When in doubt, we leave it out.
Our default is precaution, not permission. If the research is emerging, conflicting, or thin on infant skin data — it does not go in the bottle. Regulatory minimums set the floor. We set the ceiling.
— The Ovvi Family
Baby skin deserves this.
Honest products built from scratch for the most sensitive skin in your home. Be the first to know when Ovvi launches in 2026.
Home / Our Story
— Our Story
Pure, by design.
Ovvi exists to set a standard — for what baby care should contain, and for what it absolutely should not.
A philosophy of formulation built on conviction rather than compromise. Engineered around plant-derived chemistry, water-activity science, and an absolute refusal to add a single ingredient that doesn't earn its place on your child's skin.
01
WhyOvvi exists
— Our Purpose
A standard, kept absolutely.
Modern formulation science has answered, with remarkable clarity, what should and shouldn't go on infant skin. Most of the industry has chosen, for reasons of margin and convention, not to listen.
Ovvi is what happens when a formulation team chooses to listen — and refuses, on principle, to add a single ingredient that the science cannot defend.
Every product carries the same standard. If it cannot earn its place on infant skin, it does not go in the bottle.
02
— Our Philosophy
Designed around what we leave out.
Every Ovvi formulation begins with a list of what is not permitted. Talc. Parabens. Sulfates. Mineral oil. Synthetic fragrance. Phenoxyethanol. The exclusions are absolute.
What remains — when those ingredients are no longer available as shortcuts — is a more demanding problem of formulation craft. We choose to solve it that way every time, in every category, without exception.
It is the harder route. It is also, for sensitive infant skin, the only one worth taking.
No.Compromise
03
CraftEngineered with intent
— The Craft
Engineered with intent.
Every formulation is built around plant-derived actives at functional concentrations, water-activity engineering that eliminates the need for synthetic preservatives, and the gentlest possible delivery formats for the skin it touches.
Each batch is validated against the standard cosmetic challenge panel. Each ingredient is patch-tested for sensitive skin tolerance. Each product is assessed for safe daily use across the full age range it claims.
This is what an uncompromising standard looks like in practice. Not in marketing copy — in the bottle.
— What We Stand For
Our values.
Every product. Every decision.
01
Honest science.
If a peer-reviewed body of work says an ingredient doesn't belong on infant skin, it is not in our formulation. Trends, marketing claims and industry conventions are not arguments.
02
Plants first.
Coconut, oat, tapioca, rice, corn, arrowroot, bisabolol, tocopherol — every active and base ingredient is plant-derived, never mined or synthesised from petroleum.
03
Engineered simplicity.
If a formulation requires 25 ingredients to function, it has not been designed well enough. Our products work with intentional minimums — every component with a defined reason to be there.
04
Tested per batch.
Every batch is tested against the standard cosmetic challenge panel. Patch-tested for sensitive baby skin tolerance. Validated for the full age range it claims. Not the first batch — every batch.
05
Precaution first.
If research on an ingredient is emerging, conflicting, or thin on infant skin data, we exclude it. Our default is the doubt itself — regulatory minimums are not the standard we formulate to.
06
Built to last.
Refillable formats where the format permits. Premium glass and responsibly chosen plastics. A daily ritual that does not add up to a landfill problem.
"
— A Note From The Founders
"Ovvi is built around a single, uncompromising standard. If an ingredient cannot earn its place on infant skin, it does not go in the bottle — regardless of what is permitted, convenient, or commercially easier."
— Baby skin deserves this
Join the Ovvi family.
Be among the first to know when Ovvi launches in 2026. No spam — just a quiet note when it's ready for your home.
Home / Our Promise
— The Ovvi Promise
Four principles.
No exceptions.
Not marketing words. Not aspirational claims. The four standards every Ovvi formulation has to clear.
Pure begins here — and it stays here. The four things below aren't promises we hope to keep. They're the formulation gates every batch passes through before it ever touches a shelf.
01
01Exclusions, absolute
— Principle One
Toxin-Free, verified.
Chemicals you won't find in any Ovvi product, because the science says they don't belong on baby skin.
Every Ovvi formulation passes a hard-line exclusion list. These aren't ingredients we minimise — they're ingredients we never include, in any concentration, in any product, regardless of what regulators technically permit.
If it can't earn its place on infant skin, it doesn't go in.
— What We Left Out
Our exclusions.
Every product. Every batch.
✕
No Talc
Discontinued globally by the world's largest baby powder brand in 2023. We never used it — and we never will. Plant-based alternatives do the job with a far safer profile.
✕
No Parabens
A class of preservatives flagged for endocrine concerns in long-term skin-exposure studies. Our formulations are designed to preserve themselves — no parabens required.
✕
No SLS · SLES
Harsh sulfate cleansers that strip the skin's natural barrier and dry sensitive skin. Our cleansing formulations use gentler, plant-derived alternatives chosen for infant tolerance.
✕
No Mineral Oil
A petroleum derivative that occludes the skin without providing real barrier benefit. We use plant-derived emollients that work with infant skin chemistry, not against it.
✕
No Synthetic Fragrance
"Fragrance" can hide dozens of undisclosed components — and is among the leading causes of pediatric skin sensitisation. Our products are completely fragrance-free.
✕
No Phenoxyethanol
A common preservative cleared by regulators but flagged in newborn-specific research. Our formulation approach eliminates the need for it entirely.
02
— Principle Two
Plant-Derived first.
Every Ovvi formulation is built on plant-derived chemistry — never mineral, never petroleum.
We choose plants over minerals and petrochemicals at every formulation decision. Not because "plant-derived" is a marketing trend — because, for sensitive infant skin, the safety profile is verifiably better and the comfort outcomes are equal or superior.
Our specific ingredient selections, ratios, and functional blends are a matter of formulation craft we protect as part of Ovvi's intellectual property. What we share is the standard. How we meet it is our own.
02Plant-derived, always
Plant starches
Coconut-derived cleansers
Botanical calming actives
Natural antioxidants
Plant-based emollients
Grain-derived soothers
The ingredient categories we build from. The specific molecules, ratios, and synergies are formulation IP we hold in confidence.
03
03Tested per batch
— Principle Three
Dermatologist tested.
Tested for sensitive baby skin. Validated against the standard cosmetic challenge panel. Per batch — not per product line.
Every batch of every Ovvi formulation is tested against the standard cosmetic challenge panel before it leaves the facility. Not the first batch and a quarterly spot-check — every single batch.
Every formulation is also patch-tested for sensitive baby skin tolerance, validated for the full age range it claims, and assessed for inhalation safety where applicable. When it comes to baby products, every batch matters.
04
— Principle Four
When in doubt, we leave it out.
Our formulation default is precaution, not permission. If research is emerging, conflicting, or thin on infant skin data — it does not go in the bottle.
Regulatory frameworks set minimum standards. We work to a higher one. Where others wait for certainty to emerge before excluding, we act on the doubt itself — because infant skin is not the place to find out.
It is why our exclusion list is longer than the industry norm. It is why our formulation shelf is smaller, more selective, and harder to design for. It is also why parents who care, care about Ovvi.
04Precaution, first
"
— The Ovvi Standard
"The Ovvi promise is not marketing. It is the formulation gate every batch must clear before it reaches your home — pure begins here, no compromise, no exceptions."
— Baby skin deserves this
Join the Ovvi family.
Be among the first to know when Ovvi launches in 2026. No spam — just a quiet note when it's ready for your home.
Home / Derma Care / Ovvi Pure Soft
Coming Soon · Launching 2026
Ovvi
Pure Soft
Baby Powder Spray
Soft, dry comfort, in your control. Traditional baby powder has been used for generations — but the science of how it reaches your baby has changed. Same beloved dry-powder comfort. Now in a bottle that puts you completely in control of where it goes.
✓ 100% Dry Powder✓ Talc-Free✓ Preservative-Free✓ Fragrance-Free✓ Ages 0–10
5Plant Starches
0Talc / Gas / Alcohol
100%Dry Powder
100gNet Weight
Coming Soon
100 g
01
— Derma Care · Pure Soft
Pure Soft,
honestly built.
Soft, dry comfort, in your control.
Traditional baby powder has been used for generations — but the science of how it reaches your baby has changed. Same beloved dry-powder comfort. Now in a bottle that puts you completely in control of where it goes.
— What Makes It Different
Four principles.
Built into every batch.
01
Plant-Starch Blend
A researched blend of plant starches — each chosen for a specific role: softness, absorbency, comfort, skin finish, and premium feel. Grown, not mined.
02
Powder, Not a Cloud
A precision mechanical pump releases exactly what you press for, into your palm. Powder goes where your hand directs it — never as a drifting cloud near a baby's face.
03
Skin-Soothing Actives
Real calming and barrier-supporting actives at functional levels — clinically understood, not decorative. Chosen for tolerance on the most sensitive infant skin.
04
Tested Every Batch
Every batch is checked against industry safety standards before it leaves the line. Not spot-checked, every batch — because with baby products, every batch matters.
— The Question Every Parent Asks First
It's called a spray bottle.
But it's powder. Always.
There is no liquid inside this bottle. No water, no alcohol, no perfume. What's inside is fine, dry powder — the same plant starches, the same texture, the same dry comfort you'd expect from any baby dusting powder. The word "spray" refers only to the mechanism: a simple mechanical pump that pushes a controlled dose of dry powder onto your palm. Three things come in spray bottles. Only one of them is Ovvi.
✗ Not this
Aerosol Spray
Pressurised gas inside. Pushes particles out as an ultra-fine airborne mist. Ovvi has no gas, no pressure, no mist.
- Contains propellant gas
- Ultra-fine airborne mist
- Not formatted for baby application
✓ This is Ovvi
Non-Aerosol Powder Spray
Dry plant powder inside — nothing else. A simple mechanical pump pushes a small, controlled dose onto your palm. 100% powder. Zero liquid. Zero gas. Total control.
- 100% dry powder inside
- No water, alcohol, or gas
- Lands on your palm — you apply
- Feels exactly like powder on skin
- You control every dose
✗ Not this either
Perfume / Liquid Spray
Liquid dissolved in alcohol, atomised into a fine wet mist. Evaporates on skin, leaves fragrance. Ovvi is completely dry inside.
- Liquid base with alcohol
- Fragrance compounds
- Feels wet when applied
— Why the Format Changes Everything
Same powder.
Completely different control.
Think of pepper. A grinder and a shaker tin both hold the same pepper — 100% pepper, nothing else. But the shaker sends it flying into the air around your face. The grinder puts it exactly where you want it. Ovvi is the grinder. The old tin is the shaker. Same ingredients. Completely different control.
The Old Shaker Tin
Tap or shake over baby. An uncontrolled cloud rises and hangs in the air above your baby's face while you apply. No control over what lands on skin versus what drifts into the air.
Ovvi Powder Spray
Hold bottle away from baby. One press into your open palm. Dry powder lands on your hand. You gently pat it onto skin. Your baby never comes near any airborne particles. You're completely in control.
The Result
The same soft, dry comfort your baby needs — with zero compromise on where it goes. On skin: yes. Near baby's face: never. A simple change of mechanism. A meaningful change of outcome.
— A Question We Hear Every Day
"My mum used talc on me.
I turned out fine."
We hear this often — and it comes from a good place. Your mum used the best product available with the information she had. That's good parenting.
In the 1980s, nobody had studied what happened to a developing respiratory system when fine mineral particles were shaken into the air above a baby's face every day. That research exists now, and it changed how paediatricians and health regulators around the world think about baby powder. The issue was never your mum's decision. The issue is that better information exists today — and the world's largest baby-powder brand discontinued their talc product globally in 2023 in response to it.
⚠️ The Old Way — Talc, a Mineral
Talc is a rock, mined from the earth. Its fine particles can become airborne when shaken from a tin and be breathed in by a baby during application. The regulatory direction on it is now clear.
✓ The Ovvi Way — Plant Starches, Grown Not Mined
Plant starches, grown — not extracted from rock. Used safely in food and cosmetics for generations. A researched blend where each starch is chosen for a different job: softness, absorbency, comfort, skin finish, and premium feel. A carefully balanced system, not a single ingredient.
The bottom line for parents
Your mum wasn't wrong — she used the best product available at the time. You now have a better option. Ovvi gives your baby the same soft, dry comfort of a traditional dusting powder — made from plants instead of minerals, delivered in a format that keeps powder on skin and out of the air. Same love. Better science.
— What This Means For Your Baby
Real benefits.
Not marketing words.
Silky dry comfort — naturally.
A blend of plant starches keeps skin feeling soft, dry and comfortable after every bath and nappy change. A silken glide you can feel at the very first touch.
Nothing unnecessary added.
No preservatives, no fragrance, no parabens, no mineral oil. Every ingredient has a reason to be there — and nothing is there just to extend shelf life at your baby's expense.
You control every application.
Palm-first spray means powder goes only where you put it. No cloud drifting toward baby's face. You see exactly how much is used — and decide exactly where it goes.
Gentle on sensitive skin.
Fragrance-free and preservative-free — nothing to trigger reactions. Designed for the most delicate skin, suitable from the newborn stage through the early years.
Real skin-soothing actives.
Genuine calming and barrier-supporting actives — chosen with real science, not decorative ingredients added to justify a premium price.
Tested before every release.
Every batch is tested against industry safety standards before leaving the line. Not spot-checked. Every batch. Because when it comes to baby products, every batch matters.
— Side by Side
PureSoft vs every other option.
Feature
Traditional Talc
Plain Cornstarch
Ovvi PureSoft
Primary ingredient
Talc (mineral)
Cornstarch only
Multi-starch plant blend ✓
Talc presence
Primary ingredient
Talc-free ✓
Lab-certified talc-free ✓
Application method
Shake → airborne dust
Shake → airborne dust
Spray into palm ✓
Dust-cloud risk
High — particles inhaled
Moderate — airborne
None ✓
Skin actives
None typically
None typically
Calming + antioxidant ✓
Added fragrance
Often fragranced
Sometimes
No added fragrance ✓
Preservative-free
May contain
May contain
Preservative-free ✓
— Active Ingredient Categories
Two clinically understood actives.
Real actives with a defined role — not decorative ingredients added for label appeal.
Skin-Calming Active
Botanical soother
A clinically recognised skin-soothing active from a plant-derived source. Helps reduce sensitivity, redness and everyday irritation with each application — chosen for tolerance on infant skin.
Antioxidant Barrier Support
Natural antioxidant
A naturally derived antioxidant that gently guards your baby's skin from everyday environmental stress and helps the young skin barrier hold onto its natural moisture. A small, daily layer of everyday protection.
— The PureSoft Promise
Powder on skin.
Not in lungs.
A softer kind of powder for a softer kind of skin — quiet, controlled, honest.
— What We Left Out
Six things you won't find
in any Ovvi product.
Not because they're trendy to remove — because the science says infant skin doesn't benefit from any of them. And we'd rather formulate around the constraint than dilute the standard.
No Talc
No Parabens
No SLS · SLES
No Mineral Oil
No Synthetic Fragrance
No Phenoxyethanol
+ Plant-Derived
+ Dermatologist-Tested
— Baby skin deserves this
Join the Ovvi family.
Be first to know when Ovvi Pure Soft launches in 2026. No spam, no pressure — just one quiet note when it's ready for your home.
Coming Soon · Launching 2026
Ovvi
Daily Bath Grains
200g + Refill
The softest wash of the day. Gentle dissolving bath grains that clean without stripping. One scoop turns your baby's bathwater into a soft, pH-matched cleanser — no soap bar, no harsh sulphates, no fragrance. A quiet, daily ritual designed for the most delicate skin.
✓ Skin-Matched pH✓ Soap-Free✓ Fragrance-Free✓ 0+ Months✓ Refill Available
0+Months
5.5pH
0Soap / SLS
200g+ Refill
Coming Soon
200 g · Bottle + Refill Pouches
02
— Bath Care · Daily Bath Grains
Daily Bath Grains,
honestly built.
The softest wash of the day.
Gentle dissolving bath grains that clean without stripping. One scoop turns your baby's bathwater into a soft, pH-matched cleanser — no soap bar, no harsh sulphates, no fragrance. A quiet, daily ritual designed for the most delicate skin.
— What Makes It Different
Four principles.
Built into every batch.
01
Skin-Matched pH
Formulated at the exact mildly-acidic pH of healthy baby skin — so the protective layer stays calm and intact, wash after wash.
02
Zero Soap, Zero Sulphates
No bar soap, no harsh sulphates, no alkaline strippers. A gentle plant-derived cleanser does the work without roughing up delicate skin.
03
Paediatrician-Cleared from Birth
Gentle enough for the first bath, trusted enough to reach for every bath after. Validated for daily use across the whole first year and beyond.
04
Bottle + Refill, By Design
Keep the bottle, refill the grains. Each refill pouch uses a fraction of the packaging of a new bottle — kinder on wallets, kinder on the planet.
— Why It Works
One scoop.
A gentler bath.
Baby skin is thinner and more alkaline-sensitive than adult skin. Most soap bars sit at pH 9–11 and can strip your baby's delicate protective layer with every wash. Ovvi Daily Bath Grains are formulated at pH 5.5–6.5 — the exact range your baby's skin sits at naturally. Cleansing, finally, in the language your baby's skin understands.
Skin-matched pH.
Dissolves in bath water at the exact mildly-acidic pH of healthy baby skin — so the protective layer stays calm and intact, wash after wash.
Zero soap.
No bar soap, no alkaline strippers, no harsh sulphates. A gentle plant-derived cleanser does the work without roughing up delicate skin.
Fragrance free.
No added perfume, no essential oils, no masking agents. What your baby smells at the end of the bath is simply their own clean, soft skin.
From the first week.
Cleared for daily use from birth. Gentle enough for newborn skin, trusted enough to reach for every single bath time.
Bottle + refill.
Keep the bottle, refill the grains. Each refill pouch uses a fraction of the packaging of a new bottle — kinder on wallets, kinder on the planet.
Every batch verified.
pH, ingredient purity and long shelf life are confirmed on every production batch before it reaches your bathroom shelf.
— The Bath-Grains Ritual
Four unhurried steps.
One soft, smiling baby.
01
Warm the water.
Run a comfortably warm bath — aim for around 37°C, the temperature of your baby's own skin.
02
One level scoop.
Add a single level scoop of Daily Bath Grains to the running water. Swirl once — the grains dissolve into a soft, pH-balanced cleanser.
03
Soak and rinse.
Let your baby soak for 6–10 minutes. A light cup-rinse at the end is all that's needed — no scrubbing, no second wash.
04
Pat and lock in.
Pat dry (never rub) and follow with Ovvi Barrier Daily Lotion within three minutes for best barrier support.
— What's Inside. What's Not.
Honest ingredients.
From our own R&D lab.
A short list of gentle, plant-derived cleansers. No talc. No SLS or SLES. No parabens. No added fragrance. No synthetic dyes. No mineral oils. Safe from the first bath and every bath after — for newborns, sensitive skin, and every baby in between.
— The Daily Bath Grains Promise
A daily wash baby skin
will thank you for.
Gentle, pH-matched, honestly formulated. The everyday ritual at the heart of Ovvi Bath Care.
— What We Left Out
Six things you won't find
in any Ovvi product.
Not because they're trendy to remove — because the science says infant skin doesn't benefit from any of them. And we'd rather formulate around the constraint than dilute the standard.
No Talc
No Parabens
No SLS · SLES
No Mineral Oil
No Synthetic Fragrance
No Phenoxyethanol
+ Plant-Derived
+ Dermatologist-Tested
— Baby skin deserves this
Join the Ovvi family.
Be first to know when Ovvi Daily Bath Grains launches in 2026. No spam, no pressure — just one quiet note when it's ready for your home.
Coming Soon · Launching 2026
Ovvi
SoftSkin
Milky Bath Sachets
A bath made of milk. Pour one sachet of Ovvi SoftSkin into the tub and watch the water turn softly, beautifully milky. A plant-derived blend surrounds your baby in a gentle, nourishing cloud — barrier care from immersion up.
✓ Single-Use Sachet✓ Plant-Based✓ Fragrance-Free✓ Soap-Free✓ 0+ Months
1Sachet/Bath
0Preservatives
0Fragrance
100%Plant-Based
Coming Soon
10 sachets per pack
03
— Bath Care · SoftSkin
SoftSkin,
honestly built.
A bath made of milk.
Pour one sachet of Ovvi SoftSkin into the tub and watch the water turn softly, beautifully milky. A plant-derived blend surrounds your baby in a gentle, nourishing cloud — barrier care from immersion up.
— What Makes It Different
Four principles.
Built into every batch.
01
Single-Use, Single-Sachet
Each sachet is one bath. No bottle, no pump, no pathway for microbes to grow between uses. Zero preservatives needed.
02
Milky-Soft on Skin
A silken texture from plant-derived milk and colloidal grains — softens skin without filming or clogging. Inspired by traditional milk baths, reformulated with clean-label science.
03
Travel & Gift Ready
Slip a few sachets into a nappy bag, a grandparent's overnight kit, or a baby shower gift. No spills, no leaks, no compromise.
04
Gentle Enough For Newborns
Dermatologically safe from day one. Fragrance-free, preservative-free, soap-free — nothing your baby's barrier needs to work around.
— A Bath Made of Milk
Pure begins with
one single-use sachet.
Pour one sachet of Ovvi SoftSkin into the tub and watch the water turn softly, beautifully milky. A gentle, plant-derived blend surrounds your baby in a nourishing cloud — barrier care from immersion up. Sealed fresh, measured by design, opened only at the moment of the bath.
Milky immersion.
One sachet turns the whole bath into a soft, opaque, milky-white soak — a plant-derived cloud that gently cleanses and comforts at the same time.
Sealed freshness.
Factory-sealed individual sachets keep the formulation in its exact as-made state until the moment you tear one open. Identical, every bath.
Measured by design.
One sachet = one bath. No guesswork, no over-pour, no waste. The dose was decided in the lab so you don't have to decide at the tub.
Travel & gift ready.
Light, flat, TSA-friendly. Throw five in a weekend bag. Beautifully packed for new-parent gifts that new parents actually reach for.
— The Milky Bath Ritual
Four quiet steps.
One very soft baby.
01
Fill & warm.
Run a warm (not hot) bath. Aim for elbow-comfortable, around 37°C — the temperature of healthy baby skin.
02
Tear & pour.
Open one sachet and pour slowly under the running tap. Swirl gently to dissolve — the water turns a soft, opaque milky white.
03
Soak & play.
Let baby soak for 8–12 minutes. No soap bar, no gels — the milky water does the cleansing and the calming together.
04
Pat & lock in.
Pat dry (don't rub) and follow with Ovvi Baby Barrier Daily Lotion within three minutes to lock in the softness.
— Gentle Enough For
Newborns. Eczema-prone skin.
Dry winter days.
SoftSkin is fragrance-free, preservative-free, soap-free and dermatologically safe from day one. Two to three baths a week is all most babies need — on drier days, every night is perfectly fine. Always pat dry and follow with Barrier Daily Lotion for best results.
From day one.
Dermatologically safe for newborns. No fragrance, no preservatives, no soap — nothing your baby's barrier needs to work around.
Eczema-prone skin.
Formulated for the most reactive, easily-irritated infant skin. The milky soak comforts without triggering — a quieter bath for sensitive days.
Dry winter days.
When the air is harsh and little skin is parched, the milky bath restores what daily life takes away. Nightly use is perfectly fine.
— The SoftSkin Promise
One sachet.
A calmer bath.
The milky ritual — preserved in a sachet, opened only for your baby's bath tonight.
— What We Left Out
Six things you won't find
in any Ovvi product.
Not because they're trendy to remove — because the science says infant skin doesn't benefit from any of them. And we'd rather formulate around the constraint than dilute the standard.
No Talc
No Parabens
No SLS · SLES
No Mineral Oil
No Synthetic Fragrance
No Phenoxyethanol
+ Plant-Derived
+ Dermatologist-Tested
— Baby skin deserves this
Join the Ovvi family.
Be first to know when Ovvi SoftSkin launches in 2026. No spam, no pressure — just one quiet note when it's ready for your home.
Coming Soon · Launching 2026
Ovvi
Kids Oral Care
Toothbrush + Natural Gel Toothpaste
A toothpaste your toddler will ask for. A soft-bristled brush sized for tiny hands, paired with a natural gel toothpaste in real cold-pressed fruit flavours. Zero fluoride, zero preservatives — formulated to be safely swallowable, because under-sixes always will.
✓ Ages 0–6✓ Zero Fluoride✓ Zero Preservatives✓ Real Fruit Flavours✓ Airless Pump
2Fruit Flavours
0Fluoride
0Preservatives
0–6Years
Coming Soon
Toothpaste 50g · Brush 1 unit
04
— Oral Care · Kids Oral Care
Kids Oral Care,
honestly built.
A toothpaste your toddler will ask for.
A soft-bristled brush sized for tiny hands, paired with a natural gel toothpaste in real cold-pressed fruit flavours. Zero fluoride, zero preservatives — formulated to be safely swallowable, because under-sixes always will.
— What Makes It Different
Four principles.
Built into every batch.
01
Swallow-Safe Formulation
Fluoride is a known ingestion concern for under-sixes, who swallow most of what they brush with. We leave it out entirely and build gentle cleaning from plant-derived chemistry — so the inevitable swallow is never a worry.
02
Preservative-Free by Design
Airless pump technology keeps the formula sealed from air and contamination, so we don't need parabens, formaldehyde-releasers, or synthetic preservatives to keep it stable. Nothing extra in your child's mouth.
03
Cold-Pressed Real Fruit Flavours
Strawberry and berry-mint from real fruit and herb extracts, cold-pressed at low temperatures so the delicate aroma compounds stay intact. No synthetic flavours, no artificial sweeteners, nothing faking the real thing.
04
Soft Brush, Tiny Hands
Soft bristles, a small head, and a non-slip grip. Every dimension tuned for the 0–6 hand actually using it — because a brush that fits makes brushing happen.
— Designed Around How Children Actually Brush
Small mouths.
Big standards.
Children under six swallow most of their toothpaste — that's biology, not a mistake. Our formula is designed around that reality: no fluoride to worry about, no synthetic foaming agents, no alcohol, no preservatives. Just a gentle gel that cleans, tastes genuinely good, and makes brushing a ritual instead of a fight.
Swallow-Safe, from first tooth.
Fluoride-free and food-grade safe for the age group most likely to swallow toothpaste. A formula that respects how little children actually use it.
Cold-pressed real fruit flavours.
Strawberry and berry-mint flavours come from real fruit and herb extracts, cold-pressed at low temperatures so the delicate aroma compounds stay intact. No synthetic flavours, no artificial sweeteners, nothing trying to fake the real thing.
Gentle cleansing, no SLS.
A soft cleansing system that lifts plaque without harsh sulphates or foaming agents — so tiny gums stay comfortable and little mouths stay happy.
Airless pump technology.
The pump dispenses a clean pea-sized dose every time with zero air contact — no contamination, no waste, no rolled-up tube scraping at the bottom.
Preservative-free by design.
Because the pump keeps air out, we don't need parabens, formaldehyde-releasers or synthetic preservatives to keep the formula stable. Nothing extra in your child's mouth.
Paediatric-dentist approved.
Every batch is reviewed against paediatric dental guidelines for under-sixes — a formula we'd happily hand to our own children, twice a day, every day.
— The Brushing Ritual
Four gentle steps.
Twice a day.
01
A pea-sized pump.
One light press on the airless pump dispenses exactly a pea-sized dose — the right amount for little mouths, every time.
02
Brush, don't scrub.
Pair with an Ovvi Kids Toothbrush and use small, gentle circles. Two minutes, front and back, top and bottom.
03
Swallow or spit — both safe.
Under-sixes routinely swallow toothpaste; this formula is made for that. A quick water rinse is all that's needed.
04
Morning and night.
Twice a day, every day — before breakfast and before bed — is the paediatric gold standard. We just made it taste good.
— Honest Chemistry
What's inside.
What's not.
Food-grade humectants, gentle plant-derived cleansers, cold-pressed strawberry and berry-mint extracts, a touch of natural mineral cleaner — and that's it. No fluoride. No SLS. No parabens. No synthetic dyes or flavours. No artificial sweeteners. No alcohol. Every ingredient is on the pack in plain English, and every one is something we'd trust in our own child's mouth.
— The Oral Care Promise
Clean little smiles,
twice a day.
Ovvi Kids Natural Gel Toothpaste — honest ingredients, real flavours, a brushing ritual your child will look forward to.
— What We Left Out
Six things you won't find
in any Ovvi product.
Not because they're trendy to remove — because the science says infant skin doesn't benefit from any of them. And we'd rather formulate around the constraint than dilute the standard.
No Talc
No Parabens
No SLS · SLES
No Mineral Oil
No Synthetic Fragrance
No Phenoxyethanol
+ Plant-Derived
+ Dermatologist-Tested
— Baby skin deserves this
Join the Ovvi family.
Be first to know when Ovvi Kids Oral Care launches in 2026. No spam, no pressure — just one quiet note when it's ready for your home.
Home / Derma Care / Ovvi No-Rinse Micellar Water
Coming Soon · Launching 2026
Ovvi
No-Rinse Micellar Water
Face + Diaper Area
The between-baths moment, cared for. A no-rinse micellar cleansing water for the in-between moments — afternoon naps, quick clean-ups, travel days, and the evenings when a full bath just isn't happening. Gentle. Fragrance-free. Tear-free.
✓ No-Rinse✓ Fragrance-Free✓ Tear-Free✓ Ages 0+✓ Face + Diaper Area
0+Months
0Rinse
0Fragrance
200mlPer Bottle
Coming Soon
200 ml
05
— Derma Care · No-Rinse Micellar Water
No-Rinse Micellar Water,
honestly built.
The between-baths moment, cared for.
A no-rinse micellar cleansing water for the in-between moments — afternoon naps, quick clean-ups, travel days, and the evenings when a full bath just isn't happening. Gentle. Fragrance-free. Tear-free.
— What Makes It Different
Four principles.
Built into every batch.
01
True No-Rinse
Formulated at skin-matched pH with ultra-mild micelles — so it genuinely doesn't need rinsing, even around the face and eye area.
02
Tear-Free & Fragrance-Free
Safe near the eyes. No essential oils, no masking fragrance — the gentlest possible between-baths cleanse.
03
Newborn Onwards
Validated for the full age range from day one — face wipes, nappy-change clean-ups, mealtime tidy-ups.
04
Travel & Night-Time Ready
Sits on the changing table, in the nappy bag, in the overnight kit. The product you reach for when a bath isn't an option.
— The In-Between Moment, Cared For
The wipe, reimagined.
Not every clean-up calls for a full bath. A sticky face after feeding. A quick refresh before a nap. A nappy change on the move. Most parents reach for a baby wipe — and most baby wipes contain preservatives, fragrance, and surfactants that sensitive skin does not need applied twenty times a day. Ovvi No-Rinse Micellar Water is the in-between answer: gentle enough for the face, effective enough for the diaper area, honest enough for multiple daily uses.
Most Baby Wipes
Pre-saturated with preservatives to keep the fabric shelf-stable. Often include fragrance, mild surfactants, and processing aids. Fine once in a while — concerning across dozens of applications a day.
Ovvi Micellar Water
A clear, water-light formulation with gentle plant-derived cleansing molecules. Fragrance-free, tear-free, preservative-minimal. You pour onto cotton, you wipe, you're done. Nothing lingers, nothing stings.
The Result
A wipe-clean solution that actually earns its place on sensitive skin — at the frequency sensitive skin is going to meet it. The quiet workhorse of the baby-care bag.
— How It Actually Works
Tiny molecules.
Gently lifting the day away.
The word "micellar" refers to the microscopic cleansing molecules at the heart of the formulation. Each molecule has two ends — one that loves water, one that loves oil and dirt. When they meet skin, they cluster around impurities and lift them off gently, without scrubbing and without stripping the protective layer underneath. It's a cleaning mechanism refined in French pharmacies for decades, adapted here for the specific demands of baby skin.
Water-light feel.
Pours like water, feels like water. No oily residue, no sticky finish, no film that needs rinsing away. Leaves skin feeling simply clean.
No rinse.
The whole point of a micellar is that you don't have to remove it. Wipe and move on. Especially useful for nap-time face refreshes.
Tear free.
Formulated to tolerate the accidental eye-area moment that every wiggly baby eventually produces. No sting, no streaming eyes.
Fragrance free.
Nothing added for smell. The skin that ends up clean ends up smelling like itself — which is, genuinely, the best smell in any home.
— When You Will Reach For It
Four everyday moments.
01
After feeding.
Milk crust on the chin, formula down the neck. A quick cotton pass and back to whatever they want to do next.
02
Nappy area.
Gentle enough for the diaper region without the preservative load of wipes. Especially useful for red, freshly-cleaned skin.
03
Quick refresh.
Hot afternoon. Sticky hands. A flushed face before a nap. When a bath is overkill but baby needs a reset.
04
Travel days.
Airports, car seats, long afternoons out. The one bottle that replaces a pack of wipes and actually respects the skin that meets it.
— The Micellar Promise
A gentler clean.
Between every bath.
The in-between moment, finally cared for — no-rinse, no-sting, no compromise.
— What We Left Out
Six things you won't find
in any Ovvi product.
Not because they're trendy to remove — because the science says infant skin doesn't benefit from any of them. And we'd rather formulate around the constraint than dilute the standard.
No Talc
No Parabens
No SLS · SLES
No Mineral Oil
No Synthetic Fragrance
No Phenoxyethanol
+ Plant-Derived
+ Dermatologist-Tested
— Baby skin deserves this
Join the Ovvi family.
Be first to know when Ovvi No-Rinse Micellar Water launches in 2026. No spam, no pressure — just one quiet note when it's ready for your home.
Home / Derma Care / Ovvi Baby Barrier Daily Lotion
Coming Soon · Launching 2026
Ovvi
Baby Barrier Daily Lotion
Sensitive Skin · Daily Use
Daily comfort for the skin barrier. A lightweight, plant-derived daily lotion with gentle calming and antioxidant support. Built for sensitive baby skin that needs something every single day — not a heavy treatment cream.
✓ Ages 0+✓ Plant-Derived✓ Calming + Antioxidant✓ Fragrance-Free✓ Daily Use
0+Months
2Key Actives
0Fragrance
200mlPer Bottle
Coming Soon
200 ml
06
— Derma Care · Baby Barrier Daily Lotion
Baby Barrier Daily Lotion,
honestly built.
Daily comfort for the skin barrier.
A lightweight, plant-derived daily lotion with gentle calming and antioxidant support. Built for sensitive baby skin that needs something every single day — not a heavy treatment cream.
— What Makes It Different
Four principles.
Built into every batch.
01
Barrier-Friendly Base
Formulated to play well with the natural lipids that hold your baby's skin barrier together — rather than stripping them away.
02
Plant-Derived Calming Active
A naturally-derived, clinically-recognised skin-calming active — at a level that actually works, not a decorative trace.
03
Gentle Antioxidant Support
A natural antioxidant layer that protects both the lotion itself and the delicate skin it sits on.
04
Daily, Not Treatment
Lightweight enough to apply every day, after every bath. No heavy feel, no residue, no fragrance — just comfort.
— Why Daily, Why Gentle
Built for every day.
Because skin is used every day.
Adult moisturisers are designed for skin that has spent twenty years building up. Infant skin is thinner, more permeable, and still learning how to hold onto its own moisture. Ovvi Baby Barrier Daily Lotion is a lightweight, everyday layer — designed to do a little bit of the work your baby's skin barrier isn't quite ready to do on its own. Gentle enough for daily use. Light enough that nothing clogs, nothing settles, nothing competes with the skin underneath.
Lightweight feel.
Absorbs quickly into skin without leaving a heavy film. No greasy residue on your hands. No sticky layer on baby's clothes.
Barrier support.
Plant-derived actives chosen for their gentle support of young, still-developing skin — a little daily help without overwhelming the skin's own chemistry.
Sensitive-skin safe.
Fragrance-free, colour-free, dermatologist-tested. Designed specifically for the most reactive, easily-irritated infant and toddler skin.
Daily, not occasional.
Cleared for use from newborn onward. Not a heavy eczema cream — a gentle everyday layer that fits into your morning and evening routine.
— Not Too Little, Not Too Much
The right weight of care
for everyday skin.
Most "baby lotions" sit at one of two extremes. Either they are barely-there watery fragranced liquids that provide almost no actual barrier support. Or they are heavy, occlusive therapy creams — designed for eczema flares, too rich for everyday use. Ovvi was designed to fill the gap in between. Enough to support, not so much that it competes with the skin underneath.
Watery "Baby Lotions"
Mostly water and fragrance. Nice scent, almost no functional support. Evaporates within minutes without doing much for the skin barrier.
Ovvi Barrier Lotion
The everyday layer. Light enough for daily use, functional enough to actually help young skin retain its natural moisture. The middle ground that most ranges simply don't offer.
Heavy Eczema Creams
Thick, occlusive, medicated. Useful in a flare but far too much for daily, whole-body use. Not built for the gentle rhythm of a normal morning.
— The Daily Layer
Four moments.
One quiet ritual.
01
After the bath.
Pat skin dry — don't rub. Apply while skin is still a little damp; the lotion traps that moisture and holds it in.
02
A small pump.
One to two pumps is usually enough for a full-body pass. A little goes further than most parents expect.
03
Soft, slow strokes.
Warm it between your palms first. Smooth across arms, legs, back, belly. A small moment of calm between bath and clothes.
04
Morning refresh.
A lighter pass after the morning change — especially on dry-prone cheeks, hands, and legs. Pairs with Pure Soft for full everyday care.
— The Barrier Lotion Promise
A little bit of help.
Every single day.
Everyday care for everyday skin — light, honest, gentle, and built for the rhythm of real family life.
— What We Left Out
Six things you won't find
in any Ovvi product.
Not because they're trendy to remove — because the science says infant skin doesn't benefit from any of them. And we'd rather formulate around the constraint than dilute the standard.
No Talc
No Parabens
No SLS · SLES
No Mineral Oil
No Synthetic Fragrance
No Phenoxyethanol
+ Plant-Derived
+ Dermatologist-Tested
— Baby skin deserves this
Join the Ovvi family.
Be first to know when Ovvi Baby Barrier Daily Lotion launches in 2026. No spam, no pressure — just one quiet note when it's ready for your home.